Viva Magenta: Barbiecore is Fashion's Biggest Trend of the Season

coco's style2 years ago

We always say that fashion trends are cyclical, but this is one I never saw making a huge comeback!

The last time I was obsessed with the color pink was probably back when I was obsessed with my Barbie dolls, way before I turned 10 years old — and I honestly never thought there’d be a day I’d get into wearing the color again, talk less of rocking it from head to toe! But thanks to Valentino’s Fall/Winter ’22 Pink PP collection, the hot pink trend is in full swing, and more and more brands are tapping into this trending color to add a burst of attention-grabbing fuchsia into your wardrobe! “Viva Magenta” has even been named the 2023 Pantone color of the year. Today, we’re taking a look into the wildly-coveted color, and chatting through styling tips on how to wear it in the coming months ahead.

accessorize with a pop of color

Rocking a full monochrome look isn’t for the faint of heart — especially when it’s such a bold, bright color! But if you still want to dip your toes in to the hot pink trend, starting out with fun accessories like shoes, bags, makeup or jewelry is a fun way to add the color into your look without going overboard. Hot pink and magenta hues also go really well with gentler pastel pink shades, or your basic blacks and whites.

commit to the bit

Wearing a full pink look may definitely not be something you’d be into doing every single day — but I honestly got SO many compliments from complete strangers when I wore my monochrome pink outfits! So if you’ve ever needed a boost of confidence, unapologetically rocking color with pride is one of the quickest ways to do it. There’s a reason we’ve seen so many street style stars and celebrities in full hot pink looks this year; it’s unexpected, flattering and such a fun way to play around with fashion!