I saw a tweet the other day that really hit a lot harder than it needed to: The millennial dream isn’t retirement, it’s Logging Off. Who would’ve thought the smartphone-addicted generation would dream of day when we are Wi-Fi free? Maybe even take things a step further and create an entire aesthetic around it? Introducing: Cottagecore.
If you’ve ever romanticized the idea of throwing your phone in the ocean and moving to a tiny village where you raise chickens, read and/or write books, air-dry laundry with clotheslines and clothespins, drink wine and bake fresh bread all day… then cottagecore is the aesthetic for you. I’d venture to guess that it arose from everyone being stuck at home in quarantine for the past four months… suddenly tiny apartment city living doesn’t feel quite as luxurious as it used to once upon a time! Now everyone’s daydreaming about what life would be like in the open space of a countryside, with fresh air, no reception, and an easy, breezy summer wardrobe that you can slip into every morning. #goals
Here’s my dose of reality though, we shot these photos on the West Side promenade, just a stone’s throw away from one of NYC’s busiest highways. I may not be living the cottagecore life quite yet, but in the meantime, a girl can dream! 😅